When I decided to start my photography business all I had was a camera. Even though I thought my pictures looked great, and was told they were special by my biggest supporter, my husband, I still had imposter syndrome.
How could I drum up business when I didn’t have a portfolio to show potential clients?! I felt that I needed a strong website to share before I could start feeling comfortable pitching myself to new customers.
Unfortunately it’s crazy overwhelming trying to figure out what platform to use when starting a photography business website. There are so many options that all seem the same, and I was afraid of making the wrong decision.
All I knew was that I wanted to capture the moments that mattered for families, and have an easy way to both deliver these portraits to my clients, as well as showcase them to potential new clients.
Enter Pixieset. They are my one-stop-shop for showcasing my work, streamlining workflow, elevating my brand and making passive income on print sales without the headache.
1. Elegant Client Galleries That Make You Look Like a Pro.
In the photography world, first impressions matter. Someone chooses your business over another based on looks.
Do they like the way your pictures look on your website? If yes, you will win their business. If not, they will move on and choose another photographer.
Additionally, they want a gorgeous gallery of their images after your photo session. Sending a random Google Drive folder feels like delivering a luxury product in a grocery bag. It doesn’t work!
Pixieset’s Client Gallery is the high end product that you need to look like a professional. Your images are delivered in a clean, modern and fully responsive grid that looks stunning on all platforms.
WHY CLIENTS LOVE IT:
- Families can easily download their high-resolution files or web-sized versions in just a few clicks.
- Your clients can easily select their favorite images and share their gallery directly with family and friends.
2. Pixieset’s Studio Manager Helps You Say Goodbye to Scattered Emails.
Even though I created a gmail address for my photography business that allowed clients to inquire about portraits, I didn’t have a means to deliver their final product portfolio.
Enter Studio Manager. The administrative side of your photography business becomes automated and centralized. You can create contracts, automate invoices, send digital questionnaires and deliver your client’s portraits in a polished way.
3. High-Converting Print Stores Make for Passive Income.
Many photographers leave money on the table because selling prints is too much work. If a client has to email you their print order, and you have to manually upload it to a lab, it rarely happens or costs too much to make it worth your while.
Enter Pixieset’s Store integration. Your client galleries can drive directly to a store where families can click a button to purchase prints, canvases, frames or even cards. That’s it! No extra work on your end. Pixieset handles automatic fulfillment.
- The order is sent directly to one of Pixieset’s professional print labs.
- The lab prints the order and ships it directly to your client’s door.
- You collect the profit margin automatically.
- No extra work is done by you, the photographer.
4. Portfolio Website and Galleries in One Place.
If building a website on WordPress or Squarespace feels intimidating, Pixieset has a very simple Website Builder that is designed specifically for photographers.
Because it connects directly to your Client Galleries, you can update your portfolio in seconds. The drag-and-drop builder features beautiful, pre-made themes that look professional right out of the box, saving you from spending hours coding or troubleshooting styling issues.
HOW DOES PIXIESET STACK UP VS. COMPETITORS?
If you want a unified experience where your website, booking, contracts and delivery are in the same place, Pixieset is the clear winner. It will have you looking like the professional photographer you strive to be, right at the start of your new business journey!
HOW TO GET STARTED.
And the best thing about Pixieset is that you can start for free. Pixieset allows you use of all of their apps (Gallery, Website, Studio Manager, Store) for free up to certain storage limits.
This means you can sign up, design your website, set up a test booking and send a sample gallery to a friend to see how it works before committing to a paid subscription. As my business has grown, I have easily upgraded to a bundled suite plan (which in my opinion has paid for itself with the volume of bookings I’ve been able to bring in.)
THE VERDICT.
If you want to spend less time on administration, impress your clients with gorgeous galleries and unlock effortless passive income from print sales, Pixieset is one of the best investments you can make for your photography business.
I promise that if I can figure it out then so can you! To all the aspiring photographers out there, give Pixieset a try and let me know your thoughts in the comments!
